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Hard launch

noun, verb, slang

Definitions

Noun
  1. 1
    The launch of a guided missile in such a way that the missile's rocket engine is ignited while still inside the launch assembly or tube.

    "A hard launch is technically simpler than a soft launch, but produces a large backblast."

  2. 2
    The release of a product or service (particularly software) to the general public.
  3. 3
    The explicit announcement of a romantic relationship, often via social media. informal

    "The hard launch of what appeared to be the hottest new relationship in town – Billanna? Winty? – at the 2023 Met Gala saw Vogue supremo Wintour, who has hosted the Met Gala for 30 years, walk the red carpet arm in arm with the dashing and debonair Love Actually star, a man Clive James named “the nation’s leading male sexpot”."

Slang
  1. 1
    Publicly revealing a relationship all at once. slang, social-media, 2020s

    "They did a hard launch with vacation photos."

Verb
  1. 1
    Alternative form of hard-launch. alt-of, alternative

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